01 Product Story

An expression of quiet elegance.

Dur — The Elegance of Minimal Luxury

Sophisticated, graceful, and effortlessly timeless, Dur represents the
beauty of understated elegance. Designed in a classic black palette, this ensemble
celebrates the charm of traditional craftsmanship through delicate detailing and
refined simplicity.

The beautifully tailored kurta features intricate off-white Aari embroidery that
creates a stunning contrast against the deep black fabric. The fine threadwork adds
depth, texture, and a handcrafted elegance, transforming this minimal design into a
statement of sophisticated beauty.

Crafted from premium Karandi fabric, Dur offers a luxurious seasonal feel with
comfortable wearability, making it an ideal choice for festive gatherings, family
events, and elegant winter styling.

Aari Embroidery

Delicate off-white Aari threadwork adds a refined traditional touch with exceptional
craftsmanship.

Classic Contrast

The timeless combination of black and off-white creates a sophisticated and elegant
visual appeal.

Premium Karandi

A luxurious textured fabric designed for comfort, elegance, and seasonal wear.

Product Details

Design Name Dur
Collection Winter Collection
Composition 2 Piece Stitched Ensemble
Fabric Premium Karandi
Colour Classic Black
Price Rs. 12,500

Complete Your Look

Chiffon Dupatta

Complete the elegance of Dur with a matching chiffon dupatta, adding a graceful layer
of sophistication and enhancing the beauty of this timeless ensemble.

Optional Add-on: Rs. 2,600

Care Instructions

  • Dry clean is recommended to maintain embroidery quality and fabric texture.
  • Gentle hand wash may be used with extra care.
  • Avoid harsh detergents to preserve the delicate threadwork and colour depth.

Style Statement

Dur is created for women who believe true elegance lies in simplicity. Pair it with
minimal jewellery and classic footwear to create a sophisticated look that reflects
confidence, grace, and timeless Pakistani fashion.